Tips & strategies for Amazon PPC
Insights for Amazon PPC optimization, straight from the bulk file trenches.
When to Pause a Keyword in Amazon PPC: the click count for Merch
Ten clicks without a sale is normal on a 5% design. Here is how many clicks it takes before zero orders means something, and why the bid comes first on a royalty product.
Amazon PPC Small Budget: how to split $5 a day across Merch designs
Five dollars a day buys about 20 clicks at a $0.25 bid. Here is how to spend them on a few Merch designs that can prove themselves, instead of hundreds that never get a click.
Amazon PPC Daily Budget for Merch: how much per design, and when to raise it
A daily budget decides how many clicks a design can buy, not what a click is worth. Here is how to size it per design and when a raise actually pays on a royalty.
Amazon PPC Placement Bids for Merch: top of search vs product pages
Each placement converts differently, so each has its own break-even bid. Here is how to read the placement report and size adjustments on a $3-5 royalty.
Dynamic Bids Down Only vs Fixed Bids: which one fits a Merch seller
Down only keeps your typed bid as the ceiling, fixed bids pay it on every auction, and up and down can double it. Here is what that means on a $3-5 royalty.
Amazon PPC Bid Strategy for Merch: how much to bid at each price
Your highest safe bid is the royalty you keep times your conversion rate. Here is that number for five Merch price points, plus what to bid before a design has any data.
Amazon Budget Rules for Merch: set Q4 budgets ahead, safely
Budget rules can run your Q4 budget changes for you. On a thin royalty they need two limits: proven designs only, and a ROAS threshold above your break-even.
Amazon PPC for Christmas: when Merch sellers should start, spend and stop
Christmas shirt ads pay off when they start early, spend on proven designs only, and stop before late orders can no longer arrive. A dated plan with the royalty maths.
Break Even ACoS for Merch by Amazon: the table for 5 price points
On a Merch shirt your break even ACoS is your royalty divided by the list price, and it moves a lot with price. Here it is for five price points, after returns, with the CPC each one can afford.
Amazon PPC for Black Friday: a Merch seller's Q4 plan in 5 steps
Most Black Friday ad guides assume deals, coupons and stock. A Merch seller has a royalty and a bid. Here is the Q4 plan that fits that: budgets up, bids capped at break-even, a clean stop after Cyber Monday.
Amazon TACoS Divides by Money a Merch or KDP Seller Never Receives
Textbook TACoS can flatter a Merch account eight times over, because it divides your ad spend by revenue that was never yours to begin with.
Do You Need an Amazon PPC Expert? The Weekend Version of the Job
Most people searching for an Amazon PPC expert are about to spend $500–3,000 on something they could learn in a weekend. Here is how to tell which group you're in.